OUR UNIQUE CHARACTER

 

  • We are the world's largest producer of Atlantic salmon and the market leader in fish and seafood. We meet one fifth of the world's demand for this fish.
  • We use the principle of sustainable development and respect for local ecosystems in farming, harvesting, logistics and processing.
  • We have multiple sales offices and 14 processing plants in Europe, as well as factories and distribution networks in Japan, USA, Canada, Taiwan and Chile. By providing high quality products, we can continually invest substantial funds in research and development. Thanks to this approach, our factories are rated as state-of-the-art facilities using the latest technological advances.
  • Nearly all our farms (all by 2020) are certified to the ASC standard, which gives our customers the assurance that our salmon comes from farms that reduce the environmental impact of fish farming, that the fish are raised in optimal conditions, both for the fish and the environment. The certificate also confirms our strict compliance with fish feeding requirements. Our fish is antibiotic-free.
  • No other company in the world produces its own healthy, environmentally-responsible salmon feed, with hatcheries, marine farms, processing plants and its own sales network.
  • We are the only company that has strict control of the whole process of Atlantic salmon farming and processing, from selection of salmon eggs to packing the products and delivery to store shelves. Due to our ability to monitor the whole process of salmon farming, we can guarantee the highest quality of our products.
  • Our salmon products are preservative-free, have no antibiotics and no artificial colouring. Salmon from Mowi is a symbol of the highest quality and unique taste.